Be sure to join me on Wednesday, January 23rd at noon for a lively discussion of Boomers and the Peace Corps and how to tap the Boomer market, what author Matt Thornhill describes as America's largest, wealthiest and most influential group. (A rebroadcast from October 3, 2007.)
The "Hardest Job You'll Ever Love": The Peace Corps Wants Boomers
If the words Peace Corps only conjure up images of twentysomethings working in rural villages, think again. While today's Peace Corps still recruits college-aged adults, energy and effort is now being used to recruit Boomers because of our experience and wisdom. As organizers put it, "the end of work can be the beginning of adventure. With a public service twist." Join me for a conversation with two Peace Corps volunteers (one who returned to the field when she was 64 years old!) about the Corps' nearly 50 year history and its mission today.
The Secret to Attracting the Boomer Market
Matt Thornhill, co-founder of The Boomer Project and co-author of Boomer Consumer, Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group offers insights on how entrepreneurs and other business leaders can attract today's enormous Boomer market.
At 7 p.m. at Olsson's Books & Records-Penn Quarter, 418 Seventh Street, NW, please join me as I moderate a panel discussion entitled, "What's Next? Finding Satisfaction in Our Work and Personal Lives." The panelist include Ginger Pape, co-author with Diana Holman of Repotting,
10 Steps for Redesigning Your Life, and Julie Jansen, author of I Don't Know What I Want, But I Know It's Not This. (See earlier blog entry for more details.)
And please keep in touch! Email me at theheathertaylorshow@yahoo.com.
Heather Taylor
Host and Executive Producer
The Heather Taylor Show
Boomer Radio in the Nation's Capital
WMET 1160 AM
http://www.heathertaylorshow.com/
http://whatsnextradio.blogspot.com/
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